Date: Jun 1, 2025

Location: Vienna, Austria, 9, AT

Company: Suntory Global Spirits

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

Reporting to the Commercial Director Northern Europe, you will be responsible for leading our brands to new heights in the Northern European (Austria, Benelux, Nordics, Switzerland) markets.

Based in Vienna, a key focus of the position will be to lead the marketing plans from insight to execution in our own RTM Austria. In the 3p markets you will support our brand management team to work with our distribution partners to execute our marketing plans according to our guidelines.

Role Responsibilities

For Austria (own RTM) and Benelux, Nordics and Switzerland (3p distribution):

Develop and introduce portfolio strategies
Develop and implement long-term growth strategies for the defined brands aligned with the VIA objectives (where to play and how to win) and making global strategy relevant for local consumer and market needs
Support local sales team in Austria and commercial teams in 3p markets on delivery of annual brand business targets (net sales, profit, market share)
Build brand equity through delivery of best-in-class brand plans, brand activation programs (consumer, shopper, customer target) and their excellent execution for the core brands (Roku, Hibiki, Jim Beam, Maker’s Mark, Laphroaig). In Austria support development from insight to full execution. In 3P work with 3p marketing teams to implement plans together with marketing teams at distributors.
Align on media strategy and annual media plan
Provide strategic input for channel strategy (Off /On trade, ecommerce) & channel plans development and rollout
Develop and roll out annual activity grids
Define and roll out brand KPIs tracking (annual and activity based)
Management and control of the annual marketing/trade marketing budget
Manage agency relationships in Austria (from tender to feedback process)
Close cooperation with the Brand Houses, international brand teams and insights
People development and management of the team (Austrian marketing team and 3P brand management)
Identify and work collaboratively across all markets to ensure that best practice is shared and applied
Be lead country and partner for international projects

Qualifications

Min 7 years of marketing experience in an international FMCG company, preferably on a local and international level
Deep understanding of Austrian consumer & retail environment and media landscape
Proven experience in the areas of media planning, ATL, BTL, PR, Social- and Digital media
Experience in leading and aligning the development of a strategic brand vision and plan within a global matrix organization
Proven experience in managing complex agency networks and the ability to develop string agency-partnerships („thinking partnership“)
Ability to understand sales fundamentals and interest to develop close Marketing/sales relationship to achieve business goals
Project management experience
Experience working with the spirits industry and on trade is a plus
Up to 15% travel
Master degree with focus on Marketing, Business and related areas
Fluent in German and English

Competencies

Strong leadership skills
Strategic and visionary thinking combined with strong analytical skills
Results-oriented and strong business sense
Strong communication and strategic influencing skills
Digital native
Flexible self-starter able to set priorities and to manage multiple tasks at the same time
Team player with the ability to listen, cultural sensitivity and the proven skill to work in an inter-cultural environment
People management skills
Inspiring and convincing personality
Enjoys to develop and coach direct reports and teams
Can-do mentality
Agile thinker, curious and open-minded

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Marketing Manager - Northern Europe